Source: Rachpoot/Bauer-Griffin / Getty
Ye AKA Kanye West is continuing to suffer the implosion of his many business ties due to some of his recent comments that were antisemitic at their core. As a result, some demanded that longtime collaborator adidas follow the same course as CAA and Balenciaga in cutting ties with the Chicago producer and designer, which occurred on Tuesday (Oct.25).
On Twitter, adidas began trending with a number of individuals, including actors and other media figures, calling for the sports apparel and shoe brand to dissolve its connection with Ye starting this past weekend. One user pointed to the severe drop in stock value from the company as it has yet to make a decision on whether or not to continue working with Ye.
The industry backlash Ye is enduring at the moment came in the wake of a series of comments he made alleging that powerful Jewish figures control the upper echelon of the music and fashion industry, worlds that Ye has shown dominance within and racking up a fortune reportedly into the billions.
Over the past few weeks, Ye has had his social media footprint limited with restrictions on both his Twitter and Instagram accounts due to his comments via those channels. He also doubled down on his stances in a now-deleted episode of Drink Champs, and Ye also sat down with Fox News host, Tucker Carlson. Not surprisingly, a number of antisemitic protestors raised banners at an overpass on the 405 Freeway to show support for Ye.
United Talent Agency CEO Jeremy Zimmer issued a company-wide memo calling for others to boycott Ye over his antisemitism over the weekend. West was once repped by UTA before heading to the Creative Artist Agency, as reported by the Los Angeles Times.
Most industry experts expect other companies in tow with Ye to follow suit in cutting their business arrangements although adidas looked to be one of the last major holdouts. As The Washington Post reports, the company cut ties with Ye this morning and we’ll feature a portion of their statement below.
From adidas:
adidas does not tolerate antisemitism and any other sort of hate speech. Ye’s recent comments and actions have been unacceptable, hateful and dangerous, and they violate the company’s values of diversity and inclusion, mutual respect and fairness.
After a thorough review, the company has taken the decision to terminate the partnership with Ye immediately, end production of Yeezy branded products and stop all payments to Ye and his companies. adidas will stop the adidas Yeezy business with immediate effect.
On Twitter, the reaction has been intense and we’ve got those collected for your viewing below.
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Photo: Getty
1.
ADIDAS WHERE YOU AT ON THIS BUBBA? DONT BE THE JABRONI AND NOT SPEAK UP AGAINST THE HATE OF THE BEAUTIFUL JEWISH PEOPLE pic.twitter.com/DrUa8I4xCH
— The Iron Sheik (@the_ironsheik) October 24, 2022
2.
Today on the 405 in Los Angeles. We are waiting @adidas. pic.twitter.com/C39gLLu4Wb
— Shannon Watts (@shannonrwatts) October 23, 2022
3.
BREAKING: Adidas’ stock continues to plummet after the company stands by racist Trumper Kanye West and continues its business relationship with him. RT IF YOU SUPPORT THE BOYCOTT AGAINST ADIDAS UNTIL THEY CUT ALL BUSINESS TIES WITH KANYE WEST!
— Occupy Democrats (@OccupyDemocrats) October 24, 2022
4.
Maybe @adidas has already made their decision about Kanye and it’s time for everyone to make their decision about Adidas.
— Brian Sims (@BrianSimsPA) October 24, 2022
5.
It really is incredible that Kanye West could say, "I can say anti-Semitic things and @adidas can't drop me," and Adidas chooses to do exactly that.
Their silence says it all.
— Brian Tyler Cohen (@briantylercohen) October 24, 2022
6.
Would any executives at @adidas like to comment on this? Or is their relationship with Kanye West and money more important? Asking as a Jewish woman.
— Chelsea Handler (@chelseahandler) October 24, 2022
7.
.@adidas stock plummets as the brand refuses to cut ties with Kanye West over anti-semitism. pic.twitter.com/qg63tmjJHz
— Kaivan Shroff (@KaivanShroff) October 24, 2022
10.
Wow hope this widely available information about the Nazi origins of @adidas doesn’t go viral and cause a massive international boycott in light of their recent silence in the face of violent antisemitism by their partner Kanye West. pic.twitter.com/LTPsKGHYzg
— Bess Kalb (@bessbell) October 24, 2022
11.
kanye first got dropped by kim kardashian, then balenciaga, he’s been under review by adidas, and now def jam cut ties with good music, and there’s prob more to come. he did it to himself but a legacy as legendary as his getting tarnished in real time is sad to watch
— SK
(@raptalksk) October 24, 2022
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