Source: Anadolu Agency / Getty / Microsoft / Activision Blizzard
Microsoft has just defeated another boss in the FTC on its mission to acquire Activision Blizzard.
After weeks of learning sensitive information that gamers wouldn’t be privy to, thanks to the Microsoft v. FTC trial, we finally have a verdict.
A California judge ruled in favor of Microsoft, allowing the tech giant to complete its astounding $69 billion acquisition of Call of Duty, Diablo IV, and other popular video game IPs, Activision Blizzard.
Spotted on The Verge, after listening to arguments from both sides, Judge Jacqueline Scott Corley denied the FTC’s request for a preliminary injunction. While this significant hurdle has been cleared, Microsoft still has to worry about an ongoing antitrust case by the Federal Trade Commission.
Judge Corley’s Ruling Per The Verge:
Microsoft’s acquisition of Activision has been described as the largest in tech history. It deserves scrutiny. That scrutiny has paid off: Microsoft has committed in writing, in public, and in court to keep Call of Duty on PlayStation for 10 years on parity with Xbox. It made an agreement with Nintendo to bring Call of Duty to Switch. And it entered several agreements to, for the first time, bring Activision’s content to several cloud gaming services.
This Court’s responsibility in this case is narrow. It is to decide if, notwithstanding these current circumstances, the merger should be halted—perhaps even terminated—pending resolution of the FTC administrative action. For the reasons explained, the Court finds the FTC has not shown a likelihood it will prevail on its claim this particular vertical merger in this specific industry may substantially lessen competition. To the contrary, the record evidence points to more consumer access to Call of Duty and other Activision content. The motion for a preliminary injunction is therefore DENIED.
Microsoft’s argument that it is committed to keeping Call of Duty on PlayStation while expanding its availability to the Nintendo Switch was enough to convince the judge in its favor.
But Judge Corely did consider some of the FTC’s arguments regarding Microsoft’s Cloud Gaming agreements and Microsoft’s stance on the Nintendo Switch’s place in the console market while also considering the FTC’s claim that it is not.
Judge Corley also considered the FTC’s argument that the console market does not include PCs.
The Statements From Microsoft & Xbox Representatives Are Rolling In
As expected, the obviously prepared statements from Microsoft hit Twitter timelines swiftly following the announcement of the decision.
Microsoft president Brad Smith said Microsoft was “grateful to the Court in San Francisco for this quick and thorough decision and hope other jurisdictions will continue working towards a timely resolution.”
Our statement on today's decision: pic.twitter.com/jRDD8PhBeT
— Brad Smith (@BradSmi) July 11, 2023
“Our merger will benefit consumers and workers,” said Activision Blizzard’s embattled CEO Bobby Kotick. “It will enable competition rather than allow entrenched market leaders to continue to dominate our rapidly growing industry.”
“We’re grateful to the court for swiftly deciding in our favor. The evidence showed the Activision Blizzard deal is good for the industry, and the FTC’s claims about console switching, multi-game subscription services, and cloud don’t reflect the realities of the gaming market,” adds Xbox boss Phil Spencer.
1/We're grateful to the court for swiftly deciding in our favor. The evidence showed the Activision Blizzard deal is good for the industry and the FTC’s claims about console switching, multi-game subscription services, and cloud don’t reflect the realities of the gaming market.
— Phil Spencer (@XboxP3) July 11, 2023
3/We know that players around the world have been watching this case closely and I’m proud of our efforts to expand player access and choice throughout this journey. END
— Phil Spencer (@XboxP3) July 11, 2023
The FTC Expresses Disappointment & Is Planning Its Next Move
Following Judge Corley’s decision, FTC spokesperson Douglas Farrar said the FTC is unhappy with the ruling and still planning its next move. “We are disappointed in this outcome given the clear threat this merger poses to open competition in cloud gaming, subscription services, and consoles. In the coming days, we’ll be announcing our next step to continue our fight to preserve competition and protect consumers,” Farrar said.
So What Does The Decision Mean For Microsoft & Xbox?
The Verge reports that Microsoft can now close its Activision Blizzard deal before the July 18 deadline. But that can only happen if the tech giant is willing to close the deal around the UK, blocking the agreement or the Competition and Markets Authority (CMA) figures out a solution.
Well, that also won’t be an issue. Brad Smith announced, “Microsoft and Activision have agreed with the CMA that a stay of the litigation in the UK would be in the public interest, and the parties have made a joint submission to the Competition Appeal Tribunal to this effect.” At the same time, they work to address issues and concerns.
Our statement on the mutual request with the CMA for a pause of our appeal in the UK: pic.twitter.com/8Aky2IJjxS
— Brad Smith (@BradSmi) July 11, 2023
The FTC has until 11:59 pm July 14 to appeal the decision, but based on its track record and not appealing the Meta ruling, there is a good chance they will bow out on this mission.
Video Game Twitter Reacts
Reactions from video game Twitter are abound, mainly people celebrating and saying Hallelujah that this long, drawn-out process is nearing an end and Xbox can now focus on the most important thing, video games.
I don't particularly care about Xbox or Activision, and my feelings on publishers/developers being acquired is known, but surely Microsoft must have enough to 'Compete' now right?
Surely with all the Studios and IP under their umbrella, I'm hoping they focus on what they have.
— Stealth (@Stealth40k) July 11, 2023
Congrats on the victory, Microsoft and Xbox; you can see more reactions in the gallery below.
—
Photo: Anadolu Agency / Getty
1. True
I've said from the start that Xbox acquiring ABK changes nothing for anyone who is an avid gamer
If anything it enhances your experience by bringing these games to more platforms and adding value by putting them on Game Pass
As a consumer, we win
— Parris (@vicious696) July 11, 2023
2. Also
FINALLY! The ABK/Xbox/FTC decision has been made
Some will celebrate and some will be upset but now is the time for all of us to move on and focus on what's important:
playing great games
— Parris (@vicious696) July 11, 2023
3.
I’m actually happy XBOX won the activision buyout. Honestly Call of Duty became popular from Xbox 360 days and early PC days anyways. So to me they are just going back to their HOMETEAM!
— LSTREETZ
(@LSTREETZ) July 11, 2023
5.
the judge basically saying "yeah if it was up to me I'd say the Switch is a competitor to the PS5/Xbox, but the FTC made it just convoluted enough they can have this one" is really funny
— Rebekah Valentine (@duckvalentine) July 11, 2023
6. Keep dreaming
Xbox can finally bring back the most iconic Activision IP – Nightmare Creatures. pic.twitter.com/WZXNGUCqW8
— Mi
les (@MilesDompier) July 11, 2023
7. LOL
Jim Ryan and PlayStation fans realising they should have just signed the 10 year Xbox / Activision / Call of duty deal months ago pic.twitter.com/86NBQPyNmX
— Snap Blast PLAY (@SnapBlastPLAY) July 11, 2023
8. LOL
Breaking News!
FTC LOST! Microsoft-ABK can close!
"After considering the parties’ voluminous pre-and-post hearing writing submissions and having held a five-day evidentiary hearing, the Court DENIES the motion for preliminary injunction"pic.twitter.com/QvE26zFiIk
—
Xbox_Serious_X|S
(@Xbox_Series_XS) July 11, 2023
9.
Parties will happen in the streets today#FTCLost #ActivisionBlizzard #Microsoft pic.twitter.com/1m8Q8aGy0b
—
HyperFang
(@TheXboxClassic) July 11, 2023
10.
OOOOOOOOOOH MYU FUCKING GODDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDD. https://t.co/FhHy7mZY48 #Xbox
— Jez (@JezCorden) July 11, 2023
(@LSTREETZ)
les (@MilesDompier)
Jim Ryan and PlayStation fans realising they should have just signed the 10 year Xbox / Activision / Call of duty deal months ago
Xbox_Serious_X|S
(@Xbox_Series_XS)
HyperFang
(@TheXboxClassic)