Kanye West is reportedly bringing the Yeezy brand back with new products on the way and an upcoming runway show.
For the first time four years, Yeezy fans could see new products hit the shelves at the brand’s flagship store in Los Angeles. Following a soft launch earlier this year, Ye appears ready to give the brand a fresh start.
According to Women’s Wear Daily, Kanye has partnered with JD Sports to stock Yeezy slides. He’s also reportedly planning to release the Yeezy 800 sneaker, giving fans more footwear to look forward to.
Outside of the Yeezy comeback, Ye has also inked a new distribution deal with Gamma, marking another move as he looks to push his latest music.
During Gamma’s meeting with Urban One, CEO Larry Jackson FaceTimed Ye, who spoke about his upcoming album, BULLY, and explained why its success means more to him than some of his biggest career milestones.
“I just wanted to thank y’all so much for getting behind this on this journey. These number ones mean even more than the Graduation’s and the Watch the Throne’s, and all the number ones before because, as you know, about a year into the project, I went into an episode.”
Meanwhile, Hit-Boy, one of the producers who contributed to Watch The Throne, previously shared his thoughts on the album’s lasting impact and why he believes its combination of production and lyricism remains difficult to top.
“That sh*t meant everything, it’s just such a high level of production wise and rap wise. It’s hard to top some sh*t like that. I know n*ggas be breaking streaming records with every song they drop but I still don’t think too much has dropped that could f*ck with Watch The Throne.”