Source: Smith Collection/Gado / Getty
Apparently, comedian, actor, and former Richard Nixon speechwriter Ben Stein is still pressed about Quaker Oats updating the historically racist Aunt Jemima brand and replacing it with a racially neutral and far less mammy-era-inspired brand, because conservative white people in America just really love their anti-Black nostalgia despite their insistence that America was not founded on racism.
Recently, Stein posted a video of himself reminiscing over the good old days when racist imagery on consumer products was no big deal (to white people) and no one (who was white) complained about it.
Actor Ben Stein says he misses the good old days when “a large African-American woman” was on his syrup bottle, but woke corporate culture ruins everything. pic.twitter.com/WkSXUDbRIj
— Ron Filipkowski
(@RonFilipkowski) February 21, 2023
“Aunt Jemima yummy pancake syrup,” Stein said while holding a Pearl Mining Company bottle, which is Aunt Jemima’s new brand. “Now, this used to show a large African American woman chef. Because of the inherent racism of America’s corporate culture, they decided to make it a white person or maybe no person at all. But I prefer it when it was a Black person showing their incredible skill making pancakes.”
Stein appeared to mock the idea of “inherent racism” in America, while, you know, passionately expressing his love for a symbol derived from American racism. But the real question is—why is he still so salty about a decision made two years ago that he’s going out of his way to get himself dragged by the fine folks on Twitter like this?
I'm curious how he'd feel if it was a blatantly racist picture of a Jewish person advertising a savings account.
— Nathan Quarry (@NateRockQuarry) February 21, 2023
Why did black people have to go and get all this pride and dignity and ruin everything?!! Now I can’t shout to my wife “Just grab the syrup with the fat black woman on it!!!” when we’re in the store. Woke!!!!!
— Lamont Thompson (@TheLamontDT) February 21, 2023
Aha!! That explains a lot!
— Jo momma (@Joetta) February 21, 2023
Everyday in the life of an angry Republican complaining about how things aren’t like “the good ol’ days” anymore. pic.twitter.com/yzNe8gzkWa
— 🄰🄽🄳🅈 (@ndyGH17) February 21, 2023
Ben stein misses Aunt Jemima because of course he does and of course he tells us during Black History month because… only a few more days in the month… https://t.co/guDzcKRvmT
— President Kamala’s Hand (Again) (@myronjclifton) February 21, 2023
At the end of the day, white people like Stein show off their privilege when they debate about whether or not racist imagery should be preserved they just love their various odes to Black subjugation, whether it’s a confederate monument or a racist syrup bottle. White people, including politicians, are still, in the 21st century, using “Aunt Jemima” as a slur against Black women. But folks like Stein haven’t experienced that, so, for them, it’s as simple as a “woke agenda” run amok.
Even Black folks who didn’t necessarily have a problem with the Aunt Jemima brand should take issue with white people who believe their racist traditions should trump our lived experiences. Because that’s exactly how white supremacy works.
Or, whatever, maybe it’s just syrup.
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